Here are five statistics that show how effective business signage can be for attracting customers and boosting sales:

1. 50% of new customers are drawn in by on-premises signage Around half of a local business’s new customers come from seeing its signage. This indicates that good signage can be one of the most effective ways to reach people in the immediate area.

2. 68% of consumers believe that signage reflects a business's quality According to FedEx research, 68% of consumers feel that a business's signage is a reflection of its product or service quality. Poor signage can make a business appear unprofessional, whereas high-quality signs improve brand perception.

3. 60% of consumers avoid businesses without signage Over half of consumers say they’re less likely to enter a business if it has no signage or poor-quality signage, demonstrating that signage significantly influences customer trust and willingness to enter a store.

4. Over 75% of customers remember a business because of its signage About three-quarters of people recall a business based on its signs, which helps reinforce brand recognition and retention.

5. A single sign change can increase sales by 10%Studies have shown that simply updating or adding signage can lead to a direct sales increase of up to 10%, highlighting how impactful a small signage investment can be on revenue.

These statistics demonstrate the value of good signage in attracting and retaining customers, as well as enhancing brand image and sales.